That’s hilarious. It made me laugh a lot at first sight.
It seems that people are having a house warming party. The hostess leads three friends to the dressing room. Her new dressing room is like a mini boutique with well-organized clothes, colorful shoes, and accessories. Friends are screaming in surprise, which is their highest praise. The hostess looks heartily satisfied. However, the men’s yelling sound from the next room puzzles them. What happens? Men are overwhelmed with joy as if their team got the championship in the World Cup. It looks that they couldn’t believe what they see now. Heineken! They are surrounded by hundreds of Heineken in the beer storeroom, which normally a house doesn’t have. Heineken storeroom is just as same as the hostess’ dressing room. The difference is that fridges are placed in all corners instead of the closets. Inside fridge, fresh green bottles are packed.
Through the clear comparison, it shows how different men and women’s interests are. Women are crazy for clothes, shoes, bags, and accessories. Men could die for beer, especially Heineken.
This ad is telling women to understand the men’s love of beer. Men love beer as much as women love the fine apparel, or more than. Please understand men, face up to the difference, and don’t pick them on.
I don’t share the same taste with the women in the ad, but still I don’t feel uncomfortable at all. It simplifies men and women’s tastes and exaggerates them in a humorous way. This reminds me of my first trip to Europe 20 years ago. I went backpacking to the Western Europe alone. In Amsterdam, I toured Heineken Brewery, and got served free Heineken in the day time. After that tour, I got a little drunk, felt great, and I could remove all the intimidation caused by being alone in totally different culture for the first time. Since then, I became a fan of Heineken. Heineken is one of my reminiscences about my first adventure to the world.
It's funny commercial. I don't think it focuses on man-woman segregation. I just think there still is distinct difference between man and woman even though most facts depend on one's personality. I can't deny man from Mars, woman from Venus. Sometimes we can find truth(불편한 진실) we don't want to accept in comercial like this. However, There is a room for discuss in class related to this commercial.
답글삭제This kind of commercial might be a good discussion in the classrooms for students. Most of people want to say an equality of role everywhere, but it is not true. Between women and men are obviously different since the God creates the human and force to them different social roles which limit and shape their attitudes and behavior. The natural difference of sex appears simple physical facts and psychological things. It means not just for gender differences which create socially differences. Parents treat their children men like men and women like women while they are growing up. Women should be grown up beautifully and like more fancy things. Men should be grown up wild and rough. There are still existed for difference of roles in social life between women and men. Men go for work outside and women stay inside home for taking care of children and house chores in Korea, Japan and so on. This kind of advertisement is good and focuses on men and women both.
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